Ideally situated in the heart of London's vibrant East End and just a 2 minute walk from Bethnal Green Central Line Tube Station.
"My nan's house "
Stayed for a night on business. On walking into the reception, I thought it looked a pretty cool place - old architecture features, funky little sound system / juke box, retro lift. I was in a room on the lower ground floor. I'm not sure if maybe they haven't got round to doing all the rooms up yet but this felt like a cross between a dodgy Spanish holiday hotel and my grandma's house. The marble floor with ratty sheepskin rugs didn't add to the look. I think the vibe they're going for is eclectic furniture but in fact it just looks like they've raided a house clearance sale (see pics). However, the bathroom was great and really well done - some strange toiletries for sale - and there were nice touches in the room like the coffee machine and robes and l'occitane toiletries. Bed was really comfortable and it was quiet overnight. Once they get round to finishing the rooms I think it will be a decent place to stay.
Stayed here for a few nights, close to the tube, close to a great cocktail bar, easy to get around with their personal little handy travel guide helper thing (basically a few smart phone). Awesome place - well worth a stay if you're looking for something in that neck of the woods
"Unique East London Hotel"
I decided to stay in this hotel on a friends recommendation and I was not disappointed! the location requires a short journey if you're wanting to see central London but it's extremely accessible by train or cab! the rooms are exceptionally clean and large. mine was equipped with laundry and kitchen! the staff were amazing to top it off. the location is within walking distance of Broadway Market which is worth a visit. lots of hidden pubs and restaurants in the neighbourhood. certainly and up and coming region. if you've got time try the Camel Pub for an authentic pub experience which is only about a 5 minute walk.
"Interesting Hotel - Classic, Historic, & British Modern"
Overall happy with our stay. as others have said, staff really tries to help your stay be memorable. They loaned us adapters, put some cold packs in their freezer, local restaurant suggestions too. We were upgraded to a suite, very tall room, super quiet, and architectually fun and interesting. Bathroom had no door, and you can hear everything. Shower was very narrow, exactly the width of my 2 feet end to end lengthwise. I do have big size 13 feet, but yes, tiny. Odd there is no where to put soaps or shampoos too, though we find this in a number of upper end London hotels. Beds and pillows and comforter were excellent. Nice touch to provide guests with an Android phone for use exploring the city and making domestic and international calls for free. Location - It is away from most of the touristy London things but not such a bad thing. 5 minute walk to a subway stop. It was about a $20 Uber X ride from Paddington Station, the main exit point if you take Heathrow Express to the city from the airport. We loved going to Victoria Park for pastries and espresso overlooking the water. About a 15 minute walk from the hotel. Overall, very good and we would return.
This is a really unique and different hotel, both in the building itself, and the fact that the rooms are so spacious and include everything and then some. My husband loved the mid-century design of the rooms, but I was blown away by the cleverly designed and hidden full kitchen and laundry. The bathroom was spacious too with a deep soaking tub - be careful when you use for a shower though, very slippery. My only complaint is that the beds seemed smaller than what Americans call a queen size, but perhaps that was just me. Breakfast was pretty good and the room it was served in was lovely. It's a short 5 minute walk to the tube station. A very nice Italian restaurant is right across the street. One thing I was disappointed in was no welcome gifts for platinum SPG members even though it's affiliated.
Credit cards accepted by the hotel: Visa - MasterCard - American Express - Maestro - Diners Club
Check-in: 2:00 PM , Check-out: 12:00 PM